Making Money In A Recession, Business Tips From The Prostitution Industry

February 8, 2009 · Filed Under Business and Marketing · Comment 

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Image Source: I Love Lebanon

Just finished reading ‘Survival tips from the oldest industry‘, the article is not just about surviving a recession but to thrive at the same time while others tumbled to the ground. According to the author, in a recession, people are really careful about how they spend their money, thus to be able to charge double the rate in times like these is the art of business everyone should learn from this pimp/prostitute, what is her secret? It’s about making a customer feel special.

Another sales technique she used to drum up business was giving customers free perks. Every Christmas, Barrows imported two cases of Dom Perignon champagne from France. The bottles would be given to clients to enjoy with their escorts. Not wanting to rush through a bottle of fine champagne, many customers would sip the drink and spend an hour or more than they would have otherwise.

“Whatever gifts you are giving have to serve multiple purposes,” she said. “A keychain or a calendar, people look at and say, ‘what am I going to do with this?’” Source: MalaysiaInsider.com

In short, we must kill two birds with one stone. Just like architecture, a door is not just a door; it is also a partition for acoustic, light and a wall. It has multiple roles, thus making is more meaningful. For businesses, branding is important; therefore it is important to remind everyone of your brand whenever they go and this is best done in the form of mini calendar fit for a wallet. Some may argue the redundancy of these mini calendars when every mobile phone comes with a calendar function, it is important to note that the calendar in our mobile phone does not comes with important festival dates or school holidays, the key to winning is localization.

Sun Tze art of War is a must read book for businessman, although it was written thousands of years ago, it is still the most widely read and translated war strategy book in history, even the guys in Pentagon uses it, not to mention Napoleon.

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